Was pride month cancelled

Every June, national brands celebrate Pride Month with colorful displays of solidarity.

2025 Pride celebrations go ahead despite corporate exodus. But organizers say it won't be easy.

Last year there was almost nothing. About 2 in 5 corporations are decreasing recognition of Pride Month as executives bow to pressure from the Trump administration, according to Gravity Research, which advises companies on social, political and reputational risks. Large corporate donors and sponsors are also pulling their support of Pride parades across the country.

The attention they want to avoid? Staying off the Trump's administration's radar is another high priority. Some organizations still supporting Pride do not want their logo visible at events, according to Keller. Sixty-five percent of executives surveyed by Gravity Research said they were bracing for Pride-related backlash.

At the same time, that customer base is growing. The numbers are fastest-growing among young people. In January Costco shareholders voted down an investor proposal from a think tank that pushed management to investigate the business risks of its diversity initiatives. Despite the convenience, Otto puts his money toward companies that stick to their DEI commitments, like Costco.

The vendors are still going to be there and the people are still going to show up. Add Topic. Hear this story. This year, expect fewer rainbow logos and less corporate revelry. Featured Weekly Ad.